Cardiff Makes Me Smile | Neon Pink w/ Checker | Super Heavy Retro Complete

Cardiff Makes Me Smile is a love letter to a beach town that still feels like its own little world.

Cardiff-by-the-Sea may technically be part of Encinitas, but 92007 has always carried an identity of its own. It’s the kind of place locals protect, non-locals claim, and everyone seems to understand a little differently. “Cardiff Makes Me Smile” stretches across the board in a playful mix of lettering, flowers, checkerboard details, and sun-soaked color - our take on the laid-back personality and fiercely local spirit of one of Southern California’s most recognizable little beach communities.

Built from 3/4” vertically laminated, three-ply bamboo, our Diamond Tail shape takes inspiration from the earliest days of skateboarding - when boards were little more than flat wooden planks with wheels bolted underneath. We kept that stripped-back spirit and gave it the Strght treatment with deep sand-carved artwork across the top.

There’s no traditional grip tape or added sand grip on the Diamond Tail. Our patented carved grip uses the depth and texture of the artwork itself to create traction underfoot while leaving the design completely exposed.

Unlike traditional skateboard graphics, our artwork lives on the top of the deck - so it stays with the board instead of disappearing against the pavement. The paint absorbs into the bamboo rather than sitting on top, making the color part of the board itself.

Built to ride. Good enough to hang on the wall. We won’t be offended either way.